Kimaya

A closer look at

Kimaya's branding


The work around Kimaya’s design focused on creating a brand and visual identity—including a logo, photography, a color palette, and more—but also on telling a story: the story of a fusion between two cultures. Through its distinctive clothing line, Kimaya offers a unique perspective on the fashion landscape. The branding centers on simplicity and minimalism, while the clothing itself is rich with beautiful patterns and intricate details. This contrast is a tribute to both Japanese and Middle Eastern cultures.

A closer look at

Kimaya's branding


The work around Kimaya’s design focused on creating a brand and visual identity—including a logo, photography, a color palette, and more—but also on telling a story: the story of a fusion between two cultures. Through its distinctive clothing line, Kimaya offers a unique perspective on the fashion landscape. The branding centers on simplicity and minimalism, while the clothing itself is rich with beautiful patterns and intricate details. This contrast is a tribute to both Japanese and Middle Eastern cultures.

The story


What Kimaya stands for is captured in three key words: Timeless, Bold, and Elegant. These words reflect the brand's philosophy and are featured throughout the micro social media campaign, including Instagram Stories and a video produced in the Reel format. I created 3D animations to be integrated across the brand’s various visual use cases—such as videos, design presentations, and more—enhancing and elevating the overall visual identity.